Aipparello is a startup that originated during my exchange program in Singapore. Our brand's primary objective is to develop AI-personalized t-shirts, aiming to foster a community and establish a new language through fashion. Our approach involved creating a website where individuals could take a personality test. Based on the results, we utilized AI to generate a prompt, which was then added to an AI design platform to create a unique image for each customer. This image was printed on the front of the t-shirt, while a QR code on the back allowed passersby to scan and learn more about the wearer. The QR code directed them to a personal website highlighting the owner's personality traits and explaining how the image represented them.

In this venture, I assumed the role of design director, contributing to the visual and marketing aspects of the project. This experience underscored the value of teamwork, as our group comprised individuals from diverse cultural backgrounds, including Singapore, England, Finland, and Peru (myself). It also emphasized the importance of effective communication and provided valuable insights into the dynamics of working within a company setting.